we collect, protect, use, and disclose the Personal Information (defined below)
when you use our website located at www.brakesce.co.uk or any other website we operate (collectively the “Sites”). We understand
that you care about how your Personal Information is used and shared, and we
take your privacy seriously. Please read the following to learn more
“We”, “us” and
“our” refer to Brakes Catering Equipment and its operating subsidiaries and
individuals visiting our sites, as well as to the organizations or businesses
that they represent. We are the controller of your personal data
via our Website pursuant to the General Data Protection Regulation.
By visiting one of the Sites, you are accepting the
frequently and remain informed about any changes to it, so we encourage you to
visit this page often.
WHAT IS PERSONAL
“Personal Information” means any information about an individual from which that person can
be identified. Personal information may include, for example: first and last
name; gender; e-mail addresses; mobile phone numbers or addresses.
Personal Information does not include, without limitation, aggregated
information (i.e. information presented in summary or statistical form which
does not contain data that would permit the identification of a specific
individual without significant effort).
HOW WE GATHER PERSONAL INFORMATION
We may collect Personal Information from our customers,
suppliers and other Site users in several ways:
We may gather account information through the Sites.
When you visit the Sites, we may ask you for Personal
Information so that we can provide you with the products, services, or
information that you have requested, including credit and financial information
required in order to open a business account with us. When you maintain a
business account with us and transact business through the Sites, we will ask
you for information necessary to process and complete transactions with us,
including your name, delivery and billing addresses, e-mail address, and credit
card or other payment-related information.
We may maintain historical account information of our customers
We may maintain historical account information relating
to present and former customers and suppliers. Often this historical
information predates such customers’ and suppliers’ use of the Sites for
transacting business with us. We maintain this information so that we may
better serve and effectively interact with our customers and suppliers.
Historical account information constituting Personal Information maintained by us
Communications via our Site.
We collect personal information when you provide it to us through
communications via our Site. This includes where you have contacted us through
the channels listed on the “Contact Us” page on our Site and similar situations
in which you have chosen to provide the information to us, including for
customer services support.
Goods or Services You Request.
Where you request goods
or services from us, we will collect your personal information in order to
process your request and otherwise contact
you following a purchase. The type of information we may collect from you may include contact
details (including name, address, email address, mobile and telephone number,
gender) and employment details (including job title and VAT number).
We may gather information from the Sites by cookies and
Internet monitoring technologies.
you interact with our Site, we may automatically collect technical data about
your equipment, browsing actions and patterns. We collect this personal data by
using cookies, server logs and other similar technologies. We may also receive technical
data about you if you visit other websites employing our cookies. Please see our
for further details.
[We may gather information provided by you in one or more
other features of the Sites.
We may from time to time offer interactive or social
aspects on the Sites. For example, if you choose to express an opinion in
an online forum, respond to user polls, or enter any contests, we may ask you
for Personal Information. If you request to sign up for newsletters or other
promotional materials, or if you send an inquiry to one of our customer service
representatives, we may store a record of your request along with any Personal
Information allowing us to respond to your inquiry.]
HOW WE USE PERSONAL INFORMATION
will only use your Personal Information when the law allows us to. Most
commonly, we will use your Personal Information in the following circumstances:
we need to perform the contract we are about to enter into or have entered into
it is necessary for our legitimate interests (or those of a third party) and
your interests and fundamental rights do not override those interests.
we need to comply with a legal or regulatory obligation.
we do not rely on consent as a legal basis for processing your personal
information other than in relation to sending third party direct marketing
communications to you via email or text message. You have the right to withdraw
consent to marketing at any time by contacting us at firstname.lastname@example.org.
have set out below a description of the ways we plan to use your personal information:
to register as a new customer;
to enable us to carry out our obligations arising
from any contracts and to provide you with the information, products and services
that you request from us;
to process and deliver your order, including (a)
manage payments, fees and charges; and (b) collect and recover money owed to
enable us to respond to an enquiry or other request you make when you contact
us via our Site, including for customer services support;
to notify you about changes to our service;
enable us to issue a notice or corrective action to you in relation to any of
our products or services, if required;
better understand how you interact with our Site, including its functionality
and features, and ensure that content is presented in the most effective
manage our relationship with you which will include: (a) Notifying you about
to provide you with information about other goods
and services we offer that are similar to those that you have already purchased
or enquired about and we feel may interest you, as described in the “Marketing”
to enable you to partake in a prize draw,
competition or complete a survey;
to deliver relevant Site content and advertisements
to you and measure or understand the effectiveness of the advertising we serve
to use data analytics to improve our Sites,
products/services, marketing, customer relationships and experiences.
IS PERSONAL INFORMATION EVER SHARED OR DISCLOSED?
Personal Information is used to complete and support your
use of the Sites and the services provided thereon and to comply with any
requirements of law. We may share Personal Information with third parties
as described below:
Brakes Catering Equipment is a Sysco Company and Personal Information may be shared with other Sysco entities;
selected commercial partners and sponsors where you have chosen to participate
in surveys, opinion groups or other marketing-related initiatives relating to
your use of our goods and services;
prospective seller or buyer in the event of a sale or purchase of any our
business or assets so that the buyer can continue to provide you with
information and services;
service providers that we engage to provide services for us. Where we provide
your personal information to third party services providers, they are required
to keep your personal information confidential and secure, and must only use
your personal information as instructed by us; and
distributors, business partners, or other service providers, including for
marketing purposes or where you have chosen to share your personal information
through various features and functionality provided via our Site.
We may also
disclose your personal information where required to respond to authorised
requests from government authorities or where required by law, including for
national security. Where we are required
by law, we may also disclose your personal information where it is necessary to
investigate or protect the rights, property or safety of our business and our
group companies, our products and services and our customers, distributors or
business partners or to prevent or take action regarding illegal activities or
fraud, situations involving potential threats to the safety of any person or as
evidence in litigation.
We may contact you to provide you with information
about goods and services similar to those which were the subject of a previous
sale or negotiations of a sale to you. You may be contacted by us, or by one of
our selected partners, in each case where you have consented to receive these
You may opt out of receiving our marketing communications
at any time by contacting us at email@example.com or by using the unsubscribe
link in any of our communications.
We will continue to contact you for non-marketing
related purposes where we need to issue a field corrective or safety notice, or
to where we need to send certain information to you under a legal, regulatory,
or ethical requirement.
IS PERSONAL INFORMATION SECURE?
We have put in place appropriate security measures to prevent your personal
information from being accidentally lost, used or accessed in an unauthorised
way, altered or disclosed. In addition, we limit access to your personal
information to those employees, agents, contractors and other third parties who
have a business need to know. They will only process your personal information
on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected data breach
and will notify you and any applicable regulator of a breach where we are
legally required to do so.
however, note that the nature of the internet is such that we cannot
guarantee or warrant the security of any information you transmit to us via the
internet and any transmission is at your own risk.
LINKS TO OTHER SITES
to the Sites. Importantly, it does not apply to any other websites to
which a link may be provided on the Sites. We cannot control and are not
responsible for the actions of third parties operating such sites. You
should not take the existence of an affiliation with, or a link from, the Sites
STORING YOUR PERSONAL INFORMATION
Information collected via our Site will be
stored on servers located in the UK. It may
also be processed by our
staff or by one of our service providers as listed below:
In some circumstances, your personal information
may be transferred to the United States. This
includes individuals engaged in, among other things, the
fulfilment of your order, and administration of an enquiry
you make via our Site or the provision of support services.
have implemented appropriate safeguards, to protect your personal information
when it is transferred, including the execution of data transfer agreements
with recipients of the information.
inform us of any changes in your Personal Information, and in accordance with
our obligations under applicable data protection laws we will update or delete
your Personal Information accordingly.
Residents of the EEA: You may have the right to: request (a) access the to your personal
information we hold about you; (b) request we correct any inaccurate personal
information we hold about you; (c) request we delete any personal information
we hold about you; (d) restrict the processing of personal information we hold
about you; (e) object to the processing of personal information we hold about
you; and/or (f) receive any personal
information we hold about you in a structured and commonly used machine-readable format or have such
personal information transmitted to another company.
We may ask
you for additional information to confirm your identity and for security purposes, before disclosing information requested to you.
any of your rights in connection with your personal information, please contact
firstname.lastname@example.org, please note that Brakes Catering Equipment is a Sysco Company. We will
process any request in line with any local laws and our policies and procedures. If you are located in the EEA, you have the
right to lodge a complaint about how we process your personal information with
the supervisory authority in your country.
By using any of the Sites, you agree to this Privacy
are protecting the Personal Information we collect. Your continued use of
a Site constitutes your agreement to this Privacy Statement and any
If you have any questions about the processing of personal
information via this Site, please contact our Data Protection Officer by email at email@example.com,
please note that Brakes Catering Equipment is a Sysco Company. If you contact us, we will do our utmost best to address any concerns
you may have about our processing of your Personal Information.