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QSRs to capitalise on lunch demand

22 | 07 | 13

Quick Service Restaurants (QSRs) are set to take advantage of the UK public's growing demand for lunchtime meals.

This is according to a new report from the NPD Group, which claimed QSRs will see their sales grow by two per cent annually over the next three years as a result of more people choosing to eat out for their afternoon meal.

Guy Fielding, director of business development for the market research firm, said lunchtime sales had suffered as a result of the recession, with breakfast and mid-morning meals becoming of increased importance. However, he claimed the NPD Group believes afternoon trade could now be on the road to recovery.

"We are now watching lunch closely as we expect this to be the next ‘day part’ to start to recover from the recessionary slump," Mr Fielding stated.

He said lunch is often the best indicator of how consumers feel about the economy, as it is usually the first meal people sacrifice when looking to cut their spending.

"When money is tight, consumers will understandably make their own lunch. But when they feel they have a little more cash, they start buying again," Mr Fielding added.

Earlier this year, research by Horizons found lunch had a 45 per cent share of the eating out market and will grow by 0.6 per cent over the next 12 months.

Catering and kitchen equipment companies will be interested to hear this news, as it could impact the type of product they supply to restaurants and other eating out venues.

According to the NPD Group's research, the QSR sector has capitalised on the recovering lunch market faster than pubs, accounting for 52 per cent of all afternoon meal visits. It believes this is due to cost, with the typical spend at one of these venues standing at £3.42 last year, compared to the market average of £4.46.

Mr Fielding said QSR is the industry's "bright spot" and customers are attracted by the "clear value proposition" offered at these outlets.ADNFCR-16001031-ID-801615059-ADNFCR

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