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Jamie Oliver to expand with Trattoria restaurant

07 | 06 | 13

Jamie Oliver is set to expand his business empire with the launch of a new restaurant. 

Named Trattoria, the venue will be an extension of the hugely successful Jamie's Italian chain. It will focus on providing a more rustic feel in a smaller setting. 

Catering equipment has been installed at the new site in King's Street, Richmond and the restaurant is due to open at some point in July. 

The 140-cover venue will have long opening hours, allowing it to serve coffee and breakfast-based dishes in the morning before switching to a lunch menu. This will contain traditional Italian pasta dishes, grills and salads. 

A company statement said: "The menu is inspired by tradition but peppered with twists of originality," BigHospitality reports.

There is also a kid's menu, which has been created after working alongside parents and children to ensure dishes are healthy and nutritious.

Trattoria will feature a bar as well, which will serve a variety of alcoholic drinks and is aimed at attracting professionals leaving working between 5pm and 7pm on weekdays. 

It seems that the restaurant will remain a one-off venue for the time-being, as a spokesperson for the company told Caterer and Hotelkeeper there are no plans to expand the brand at present. 

"Trattoria has scope for growth, but for now we’re going to be focusing all our efforts on ensuring that the offer at the Richmond restaurant and bar is spot on," they stated. 

The announcement of this new venue follows on from the impressive financial results that were announced by the Jamie Oliver business empire earlier this week.

Jamie's Italian experienced revenue growth of almost a third (30 per cent) in the last financial year and made a net profit of £7.7 million, an impressive seven per cent increase on 2011.

The chain now has 33 outlets across the UK, with the two most recent openings in Aberdeen and Greenwich.

Meanwhile, Jamie Oliver Holdings - the company that deals with the chef's media, book and sponsorship ventures - reported profit growth of 8.4 per cent to £9.7 million.ADNFCR-16001031-ID-801596092-ADNFCR

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