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Mid-sized chains earn plaudits for customer service

10 | 01 | 13

British consumers appear to be increasingly impressed with the services offered by renowned high street food establishments.

A new survey undertaken by ORC International found that YO! Sushi received the most plaudits from diners in the UK, with 57 per cent of the respondents saying they were "very likely" to recommend the Japanese-themed eatery to others.

Close behind was Italian outlet Carluccio’s, which achieved a customer service score of 55 per cent.

Research director at ORC International Lisa Garthside said consistency is vital and this is where companies like Pret A Manger and Nando's are excelling.

The former topped the charts in terms of efficiency of service with a score of 58 per cent, while Starbucks was the worst performer with a rating of just 33 per cent.

With people leading increasingly busy lives, the need for fast and unfussy service has never been greater.

This means that top-of-the-range restaurant catering equipment is an absolute must for high street eateries, as orders generally come in thick and fast.

"In a competitive restaurant market it is important to stand out and deliver a fantastic customer experience," Ms Garthside remarked.

"We know that in tough economic times people are looking for that special experience whenever they go out and the restaurants that deliver will be the winners."

Times are hard for a lot of people and consumers are increasingly keen to find value for money.

With so much competition in the market, it is important that restaurants have a unique selling point.

Food service consultancy Horizons' latest annual review suggested that companies need to innovate in order to get punters through the door.

Any budding entrepreneurs who are looking to make waves in the food industry should also look for gaps in the market before launching a new brand.

Take Nando's for example. The firm recognised a dearth of eateries that specialised in Portuguese food and has gone on to become one of the most popular establishments in the UK, with branches all over Britain.ADNFCR-16001031-ID-801520169-ADNFCR

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