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Pubs 'increasingly reliant on families and weekend trade'

12 | 07 | 13

The UK's pubs are becoming increasingly reliant on weekend trade, according to a new report. 

Research from the NPD Group showed visits to venues on Saturdays and Sundays increased by 5.9 per cent between 2011 and 2012. However, the number of people eating and drinking at pubs on weekdays fell by 3.7 per cent in the same period. 

Unsurprisingly, this changing pattern is reflected in sales figures, with weekend takings rising by 6.1 per cent, compared to a 3.9 per cent drop during the week. 

The NPD Group's research also revealed families are becoming a much more important customer base for the UK's pubs. 

It would seem Britons increasingly view these venues as a good place to eat and spend time with their loved ones, as visits for this reason grew by 2.3 per cent in 2012, meaning they accounted for 14.2 per cent of total trips to the pub. 

However, adult-only visits are becoming less common. They have declined by an average of 1.2 per cent year-on-year since 2009 and last year this jumped to 2.7 per cent. 

Guy Fielding, NPD Group director of business development, commented: "The way people visit the pub has undergone a significant change in recent years as impromptu visits and an emphasis on drinking have given way to planned, family outings where food takes centre stage." 

This will certainly be welcome news for catering equipment suppliers, as if pubs focus more on food there will be increased demand for kitchen appliances. 

Mr Fielding claimed pubs will now need to adapt their offerings to cater to this new customer base and ensure they remain an attractive destination for family visits. 

Another trend highlighted by the report was growth in breakfast custom. The amount of people going to pubs for their morning meal increased by 23.4 per cent last year compared to 2011 and this looks set to becoming an increasingly important source of revenue for the industry.ADNFCR-16001031-ID-801611675-ADNFCR

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