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Easter sales growth for restaurants and pubs

08 | 04 | 13

The UK's pubs and restaurants enjoyed a sales boost over the Easter weekend, according to the latest Coffer Peach Business Tracker figures.

Collective like-for-like sales were up by seven per cent on the four-day Easter holiday last year. Total sales, which include the impact of new openings, increased by 10.4 per cent.

Restaurant chains experienced the most growth, with like-for-like and total sales increasing by nine and 14.6 per cent respectively.

Pub groups saw a 6.2 per cent rise in like-for-like sales, while total volumes were up by 8.8 per cent.

Drier weather conditions and the start of school holidays are seen as the primary factors in driving this growth.

“The weather again played a big part. Although this Easter was bitterly cold, it was sunnier and drier than the Easter weekend last year, which was generally wet and miserable.

"People seemed much happier, if not relieved after last month’s snow, to get out and about,” commented Peter Martin of Peach Factory, the company that produces the tracker.

He added: "Last year, Easter was also a week later, from April 6th to 9th and came at the end of, and even in some parts of the country after, the school break. For most families, this year it kicked off the holidays.”

The Coffer Peach Business Tracker is operated by Peach Factory in partnership with Coffer Group, Baker Tilly and UBS.

For this Easter survey, it collected sales data from 22 leading restaurant, pub and bar groups across the UK.

Speaking about the tracker's findings, Mark Sheehan, managing director of Coffer Corporate Leisure, said: “Easter 2013 was a good weekend for both restaurants and pubs, and the hospitality sector now awaits the beginning of Spring, which when it arrives will benefit many operators with outside space, with weak comparables against the wettest Spring on record in 2012.”

Both the eating out and kitchen equipment industry will welcome this news and hope it is an indication of a positive year to come.ADNFCR-16001031-ID-801568047-ADNFCR

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