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Domino's to open motorway venues

06 | 08 | 13

Domino's Pizza has announced plans to open a number of new venues at motorway service stations. 

The company is to install catering equipment at six sites across the UK after agreeing a deal with the Extra Motorway Service Area Group.

A first venue will be opened at the food court buildings at Beaconsfield Services, located on Junction 2 of the M40.

Chief executive of the Extra Group Andrew Long commented: "Extra is delighted to be working with Domino’s which we regard as the dominant brand in its sector."

Domino's head of property Julia Poulson also welcomed the news. "Our mission is to bring pizza to the people where and when they want it. Opening stores in Extra Service Areas is a great way to help us take that mission to the next level," she stated.

The Beaconsfield venue is due to open this month and will be followed by others at A1M Junction 10 Baldock, A14/M11 Cambridge, A1M Junction 17 Peterborough, M5 Junction 28 Cullompton and M65 Junction 4 Blackburn with Darwen Motorway Service Areas. 

Each of these sites will provide the same offering as Domino's high street outlets.

This news follows the company's financial results, which were released at the end of July. Domino's recorded impressive sales figures in the first half of 2013, with total trade increasing by 13.8 per cent to £326.5 million. It's sales in the UK and Ireland were up by 6.4 per cent and 6.5 per cent respectively.

However, this couldn't prevent the firm's total profits falling by 46 per cent to £11.6 million, although this was mainly due to investment in its German operations.

Domino's is not the only company to have announced plans to expand its business onto the motorway. Earlier this year, JD Wetherspoons caused controversy by revealing it will open its first service station pub.

It will also be located at Junction 2 near Beaconsfield and cost £2 million to develop.ADNFCR-16001031-ID-801621418-ADNFCR

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