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Veggie burgers are most popular meat-free choice in pubs

10 | 06 | 13

Veggie burgers are the most popular vegetarian meal in UK pubs, new research has found. 

A report by food and drink consultants CGA strategy found that more than a third (35 per cent) of venues now include the item on their menus, which is more than any other specialised meat-free dish. 

Veggie burgers are particularly popular in high street cafes and circuit bars, with 64 per cent of these outlets offering the meal. 

Despite being the most common vegetarian option on menus, burgers also have the highest cost. The typical veggie burger meal now costs £7.44, which is significantly more than vegetarian curries (£5.88) and meat-free lasagne (£6.38). 

CGA's research also found that vegetarian options in general are becoming a more regular feature on menus across the UK, as venues try to appeal to as broad a range of customers as possible. 

Indeed, some outlets have chosen to only stock vegetarian lasagne rather than offering the traditional meat option as well. CGA claimed that the inclusion of 'premium-quality' ingredients such as goat's cheese is helping to drive this change. 

These findings will be of interest to commercial catering equipment suppliers, who need to keep abreast of the latest trends to ensure they are providing the right appliances to meet demand.

Scott Elliott of CGA said the increased focus on healthy eating among UK consumers is contributing to the growing popularity of vegetarian food. 

"There is no doubt that the public are more health conscious than ever and we believe that credible vegetarian menu items will continue to see growth," he stated. 

However, Mr Elliott added that there is also a growing expectation among consumers for food to be of high quality regardless of whether it contains meat or not. 

"Uninspired food, whether vegetarian or not, is just not going to cut the mustard. More than most, vegetarian offers need to tick all the boxes in this demanding climate…healthy, interestingly conceived and crucially, delicious."ADNFCR-16001031-ID-801596735-ADNFCR


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