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Ed's Easy Diner plans ten new sites for 2013

07 | 05 | 13

Ed's Easy Diner is on course to open ten new venues in 2013 and plans to launch the same amount on a yearly basis.

The US-themed restaurant chain reported strong financial results for the year up to September 30th 2012, with sales growing by 58 per cent to £9.4 million. 

Ed's now operates 17 venues, with seven in London and ten throughout the rest of the UK. It also has two Shake Stands in Birmingham as well as three Shakes N Dogs units in the capital. 

It has agreed the location for four new venues, two of which will be at Gloucester Quays and Meadowhall in Sheffield.

"2012 has been a landmark year for Ed's in which the new management team has delivered profitable growth, increased customers 57 per cent to one million, perfected the operational template and begun a phased rollout programme whilst launching innovative concepts based on the core brand as supporting trading units for different types of location," Stephen Greene, chairman of Ed's Easy Diner commented.

"With no material bank debt, an increasingly strong covenant and a brand with impressive broad appeal, the group now has the springboard to significantly accelerate its development."

Ed's Easy Diner was established in 1987 and celebrated its 25th anniversary last year. All of its venues have a 1950s-themed design. 

Other news that may be of interest to kitchen equipment suppliers is the rollout of a new sub-brand by the Orchid Group. 

The pub and restaurant chain is launching a new venture called All Inns, which will be focused on the family market.

It will be introduced to the company's free house dining division over the next 18 months and two pubs in the Birmingham area are set to be the first to be converted.

"We have a lot of competition in the family dining segment but we believe that our new All Inns pubs will go above and beyond what others can offer," stated Simon Dodd, commercial and people director at the Orchid Group.ADNFCR-16001031-ID-801582044-ADNFCR


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