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Food and drink trends: Less lunch, better coffee

10 | 09 | 13

The restaurant and dining business is always changing, especially with new food and drink trends.

Keeping up with these updates can provide an insight for everyone involved, from chefs to kitchen equipment suppliers. New information suggests fewer people have time for lunch, while investing in high quality coffee equipment may not be a bad idea.

Fewer people are eating lunch

More than 40 per cent of adults in the UK skip lunch at least once during the week, according to a new survey.

The research - by Canadean Custom Solutions - also shows that 20 per cent will pass-up on lunch three times or more a week.

People aged between 25 and 34 years of age are least likely to eat lunch on a daily basis. When asked, 46 per cent said they don't feel hungry at lunchtime while 26 per cent said they did not have enough time to eat lunch on a daily basis. Only 49 per cent said they eat an afternoon meal every day.

When deciding what to eat for lunch, the survey found that 38 per cent chose something that could be eaten easily, 33 per cent went for healthy options, 53 per cent ate what could be found at home and 48 per cent simply choose what tasted the best.

Research manager at Canadean Florin Ivan said: "Time-scarcity is impacting on lunch-time occasions, with people either prone or skipping lunch or trying to facilitate their busy lifestyles by eating whilst doing other activities."

Mr Florin said convenience was a strong priority for lunchtime, with time efficient methods such as snacking and quickly prepared foods being key - 24 per cent of respondents say they prefer snacking throughout the day rather than eating lunch. This could have long-term effects on personal health.

Quality Coffee

New figures are also suggesting coffee is becoming very important in how restaurants and eateries are received by the public. Research from United Coffee UK & Ireland has found that quality coffee is an important part of dining experiences.

Speaking to Eat Out, Elaine Higginson, managing director for United Coffee UK and Ireland, said: "By investing in this in-depth research, we're able to share its invaluable findings about the nation's coffee drinking behaviour with our customers, to help them reap the benefits and profitability of serving up high quality … great tasting coffee in their establishment."

Over half - 59 per cent - said the quality available was important when eating out. The grade of coffee available in fine dining also certainly shows in the survey conducted by OnePoll. Of those asked, 64 per cent considered the coffee found in fine dining and independent restaurants to be "excellent" or "good", whereas only 22 per cent said this about fast food outlets. Pubs only scored ten per cent.

Similar figures also show that good quality coffee is more likely to help keep customers coming back. Poor coffee was cited as a likely or very like reason not to return by 40 per cent when talking about restaurants. This figure was 33 per cent for pubs, 36 per cent for independent restaurants and 30 per cent at fast food locations.

It's interesting to note, however, that 44 per cent - won't return to a pub due to the coffee, yet only ten per cent said they found it good. So, even when good coffee isn't expected, the argument can be made that bad coffee can still drive customers away.ADNFCR-16001031-ID-801635613-ADNFCR


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