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Pubs with catering supplies 'to enjoy growth'

20 | 09 | 12

A new report from Jones Lang LaSalle Hotels has revealed that confidence in the British pub sector is on the up, driven by an impressive performance from food-led businesses over the last 12 months.

Although food sales actually declined by 14.9 per cent over the period as a more diverse and challenging range of businesses made the market more competitive, 29 per cent of industry professionals pinpointed country dining and family food-led businesses as crucial to growth over the coming year.

This suggests that pubs with commercial catering equipment and trained chefs could be better placed to expand their operations.

Harry Hawksby, director in the licensed leisure and hotels division at Jones Lang LaSalle Hotels, pointed out that challenging trading conditions have not prevented confidence from rising among many operators.

"Respondents expectations are more positive for food led businesses, championing it as a key growth area. Sentiment suggests neutral results for wet led business," he added.

Furthermore, Mr Hawksby pointed out that the current mood among consumers makes it especially important for leisure firms to provide the best service possible.

"Today's consumers are more focused on value, which typically does not necessitate the need for cheap pricing, but the delivery of good value and a quality experience," he explained.

London, the south-east and the Home Counties are helping to drive growth, with confidence higher in these areas than anywhere else in the country.

Some 61.4 per cent of respondents to the Jones Lang LaSalle Hotels survey indicated that they feel confident in the medium-term, suggesting confidence has not been too dented by the recent problems facing the industry.

This follows the JD Wetherspoon's announcement of record sales and profits over the last financial year, with the pub group enjoying an 11.7 per cent boost in revenue and a like-for-like sales jump of 3.2 per cent.ADNFCR-16001031-ID-801453090-ADNFCR


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