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New Hyatt owners to make investment

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The new owners of Birmingham's Hyatt hotel are planning to invest some £6.5 million in the property in order to attract more guests after helping bring the troubled establishment out of administration.

The Hyatt Regency Birmingham has been acquired by the Hyatt Hotels Corporation, which has been running the site on a management contract since 1990, following the collapse of its freehold owner.

Tim Flodin, who became general manager of the hotel four years ago, told the Birmingham Post he anticipated improvements being made to the restaurant equipment as well as changes to the meeting areas and rooms of the site.

Hyatt Hotels Corporation acquired the hotel for £27 million and now hopes to take advantage of Birmingham's ongoing regeneration by helping to host the large number of conferences and business meetings taking place in the city.

"The conference trade is a big chunk of our market. The visitor numbers continue to grow, I think it’s ten per cent since 2006," said Mr Flodin.

He added: "The environment in which we're operating is challenging and we have to continue to be relevant. Some will say the Hyatt is too expensive. The value that customers get far outweighs any price points they're going to pay."

Furthermore, he suggested that the revamped restaurant offering would attempt to go back to basics by focusing on local flavours and produce, a popular trend among many eateries at the moment.

The 319-room hotel employs 200 people and served as a location for the G8 Summit in 1998 and the NATO Meeting of Defence Ministers in 2000, helping put Birmingham on the global map.

It was originally built in a public-private sector partnership with Birmingham City Council but sold in 2002.

As well as a restaurant, the establishment offers guests leisure activities such as a 16-metre swimming pool and a modern, well-equipped gym.ADNFCR-16001031-ID-801492852-ADNFCR


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