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Brits are keen on coffee

11 | 06 | 13

Coffee remains one of the most popular drinks for UK consumers when dining out. 

A new report by the NPD Group reveals that sales of the drink have increased by five per cent in the last four years and there were 1.4 billion speciality coffees served in UK outlets throughout 2012. 

This will certainly be of interest to commercial catering equipment suppliers, who can meet this demand by providing cafes and coffee shops with the latest appliances and machinery. 

Breakfast boom

One of the most popular times to indulge in a cup of coffee is at breakfast. NPD Group's research has revealed that the amount of people choosing to start their day by eating-out has increased by around nine per cent annually between 2009 and 2012. Furthermore, it now accounts for a fifth of the out-of-home eating market. 

Guy Fielding, director of business development for The NPD Group, commented: “The surge in breakfast is great news for the likes of Caffe Nero, where this occasion accounts for just over a quarter of their total visits. This is particularly important as snacking is slowing, and this is impacting some of the quick service coffee operators."

However, he warned that while the popularity of coffee is compensating for the snack slowdown in part, businesses are still feeling the effects of the drop in sales. Mr Fielding said this is particularly true for Costa Coffee, where snacking accounts for 57 per cent of all visits, which is the highest among the leading coffee chains. 

Growth of the coffee shop

The report shows that Brits are not only buying coffee as a drink to take away, with an increasing number of people choosing to enjoy their purchase on-site. 

Visits to coffee shops have increased by 3.5 per cent between 2011 and 2012 and consumers clearly enjoy being able to relax and enjoy their drink in peaceful surroundings.

The prime demographic for these venues to target is women and young people, as these groups are consuming an increasing amount of the beverage. Visits to coffee shops by women increased by 4.3 per cent in 2012 compared to the previous year and those by 18 to 24-year-olds were up by 12 per cent in the same period. 

However, coffee shops are not the only outlets to benefit from Britain's growing taste for coffee. Sandwich stores have seen sales of the drink rise from 10.5 per cent to 13 per cent, while bakeries have boosted their volumes by 6.7 per cent to 11.3 per cent.

Bucking the trend

NPD's research found that out-of-home coffee sales have actually fallen in most European countries, which means the UK is going against the general market trend. 

However, even when this is taken into consideration, Britain still lags behind Italy when it comes to consumption of the drink. The Mediterranean nation got through 5.3 billion speciality coffees last year, compared to the UK's 1.4 billion.  

Drinking more coffee could be having a positive impact on the health of the UK population, as research from the British Coffee Association found the beverage can help people cope with the common cold, get over the 'post lunch dip' and alleviate driver fatigue.ADNFCR-16001031-ID-801597631-ADNFCR


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